|
Online Customer Acquisition
Client: A market leader in online banking, with more than 500,000 online customers. Challenge: Develop online customer acquisition strategy. Solution: After researching the acquisition strategies, tactics, and results of leading e-commerce companies, we recommended specific customer acquisition tactics based on our analysis and review of best practices. Results: Our client is testing two new online product offers based on our recommendations. We successfully completed similar projects for a number of clients including B2B service providers, technology firms, and financial companies. |