Client: One of the nation's five highest-volume direct marketers.

Challenge: Streamline and improve client's direct mail packages.

Solution: We reviewed focus group information, competitor packages, and client's existing direct mail packages. CFSC then developed three new package templates and recommended changes to streamline offer and refine positioning.

Results: The client's new solicitation package, based on our recommendations, beat the control by more than 35%.

Client Says: : "CFSC went well beyond the scope of the assignment and provided us with a lot of added value. They have a real understanding of consumers and how they buy."