Client: A top-ten bankcard issuer.

Challenge: Introduce a differentiated marketing strategy to increase assets and improve account yield.

Solution: We began by describing the elements of mass-customized programs and providing case studies to illustrate effective tactics. We then conducted a workshop for Senior and Marketing Managers to provide hands-on experience with program design, implementation, and analysis. Working in cooperation with our client, we designed and implemented several successful tests.

Results: Our top-performing program beat the client's control by 400%.

Client Says: "CFSC provided real expertise in the area of telemarketing mass customization. Their knowledge of selling to consumers enabled us to strive for and achieve program results well beyond our initial targets for success."