CFSC - Capabilities

Market Testing
To quantify the benefits and costs of developing new products or programs, CFSC uses a proven testing process that includes:

•	Tailoring the product offer and pricing to attract customers and increase revenue.
•	Establishing targeting criteria to maximize response and conversion rates.
•	Measuring product demand and response via direct mail, telemarketing, and/or face-to-face selling.
•	Rethinking, redesigning, and retesting to improve penetration and profitability for rollout

Telemarketing
We manage all aspects of telemarketing campaigns, including:

•	Assessing current programs, strategies, and objectives—with specific recommendations for improving results.
•	Developing new programs—including vendor selection, training, scripting, testing, and rollout.
•	Providing on-site project management and call monitoring.
•	Evaluating quantitative and qualitative results.