Creative Services

We deliver results by conveying your message simply and effectively.

Case Study: Direct Mail Response Program

Challenge	A large multinational bank was experiencing stagnant response to its credit card acquisitions direct mail control packages.
Solution	To help the client improve response rates, CFSC evaluated the current control package’s segment focus, positioning, and messaging. We proposed new product positioning and messaging, then designed and produced three direct mail packages that promoted the offer of a non-branded, pre-approved credit card.
Result	The packages CFSC developed achieved a 250% higher net than the original control package. Our approach was validated through a thorough testing program, and our package was designated as the new control.
Client Assessment	“CFSC is a trusted partner and a strategic ally. They add tremendous value to our business by working efficiently, providing quality feedback, and producing excellent results. We’ve observed measurable success in our direct mail testing strategies by working with CFSC and plan to continue working with them.” —Senior Marketing Manager

Over a period of four years, completed myriad projects to launch and promote a brokerage firm’s cash management account.

Researched competitors’ account opening and fulfillment processes to develop guiding principles for value proposition, collateral, and design.
Devised strategy and managed implementation for banner ad campaigns and direct mail sequenced enrollment process.
Developed marketing materials for print, online, and phone channels:
Print: acquisition campaigns, client and advisor fulfillment kits, card communications, rewards communications, direct deposit and retirement material.
Online: Web pages, banner ads, and online forms promoting launch, acquisitions, account applications, and individual product features such as high-yield savings
Phone: IVR messages.
Created training programs, a reference guide, and sales sheets for advisors and trainers on cash management, total balance sheet management, and key features and benefits.
Integrated product into brokerage’s overall communications and value proposition.