“CFSC provided real expertise in telemarketing mass customization. Their knowledge of selling to consumers enabled us to achieve program results that were well beyond our initial targets.” —Sami Siddiqui, CEO, Citi Cards
“CFSC’s insights were based upon numerous industry interviews that are typically difficult to secure and schedule. CFSC’s recommendations played an important role in shaping our long-term business strategy.” —Alan Mason, Managing Director, Barclays Global Investors
“CFSC goes well beyond the project scope to deliver much more value-add. They understand consumers and how they buy.” —Dan DeMeo, Chief Marketing Officer, AT&T Universal Card
“I’ve worked with CFSC for the last five years on specialty brokerage projects, and they have been instrumental in the design and technical management of the print-on-demand brokerage guide we introduced a few years back and continue to update and use today. I do not know any other firm that could have brought a team together and completed this project flawlessly and completely on budget, as CFSC did.” —Kelly Whitaker, Vice President, Production Services, Ameriprise Financial
“I have engaged CFSC a number of times over the last few years and they have always delivered a product that is on strategy and on time with minimal direction. They helped us launch a direct mail retention program that included conducting customer research and then developing copy. This mailing generated a response rate that was more than double our expectations.” —Rebekah Wong, First Vice President, Customer Optimization, WaMu
“I found CFSC to be very client oriented. They followed up quickly and showed a high degree of sensitivity to our needs and constraints. I was impressed by their situational analysis; they ‘got it’ very quickly, and in fact, I haven’t seen another firm that ramps up as fast.” —John Herron, Vice President, Ameriprise Financial
“CFSC is a trusted partner and a strategic ally. They add tremendous value to our business by working efficiently, providing quality feedback, and producing excellent results. We’ve observed measurable success in our direct mail testing strategies by working with CFSC and plan to continue working with them as we grow our business.” —Melinda Prescher, Senior Marketing Manager, HSBC
“CFSC provided invaluable insight for our development strategic program and plan.
The research they conducted with our donors and foundation supporters has helped us develop targeted strategies.” —Kim Meredith, Chief Development Officer, Planned Parenthood Federation of America
“The quality of CFSC’s work was phenomenal, as was the turnaround. CFSC paid attention to what we needed and delivered materials that were clearly laid out and easy to understand. I’m happy to know that I have CFSC as a resource and intend to use them again in the coming year.” —VP, New Product Development
“CFSC did an excellent job of compiling a lot of disparate information and turning it into useful findings. I was always impressed with how all the team members were familiar with the project and the results in progress, and had something important to add to the discussion. CFSC’s work gave us the support we needed to initiate meetings with potential partners, put a process in place for event feedback, and provide training for wholesalers.” —Marketing and Product Development Manager
“I really enjoy working with CFSC and appreciate both the strategic and tactical skill set they bring to the table.” —Director, Marketing and Communications
“CFSC’s strength in analysis, strategy, and solutions enabled us to gain the internal support needed to quickly roll out a test.” —Chief Marketing Officer
“CFSC dug into competitive strategies and provided actionable, tactical programs that we could use immediately to effectively redesign our acquisition strategy.” —Senior Vice President, Acquisitions
