CFSC can help you determine which product features, benefits, and offers will resonate with your target market.

Sample Projects

Validating a Financial Product

CFSC tested the validity of a proposed financial product by conducting phone interviews with prospective customers. We obtained reasons for acceptance or refusal, as well as demographic and related-product purchase information. Results were analyzed across a wide range of variables and scripts, and offers were adjusted in real time.

Positioning a Card for a Niche Market

A high-end retailer wished to test the appeal of a new charge card for a target market of middle-aged women. To help our client determine product features and benefits, CFSC developed nine positioning statements that focused on in-store and out-of-store benefits such as travel, exclusive lifestyle services, and rewards.

Defining a Universal Payment Card

CFSC investigated consumer bill payment practices on behalf of a large lender looking to offer a universal payment card. Based on our consumer research and review of electronic payment vendors, we made recommendations regarding bill payment checks, direct debit, online payment methods, consolidator sites, and building a proprietary electronic system.