We’ve built and implemented acquisition and retention programs—
direct to consumer and through salesforces.

Sample Projects

Acquisition Microsite and Email Campaign

CFSC created a microsite for generating prepaid card applications. We mapped the acquisition flow, wrote all content, and managed the design of page templates and graphics. We also planned and wrote content for a comprehensive email campaign focused on card and feature activation, as well as customer retention.

Best Practices in Online Customer Acquisition

To help a major bank with its online acquisition strategy, CFSC conducted a competitive review of successful online companies, brokers, and banks. We then distilled best practices and key learnings from brokers that could be applied to client’s business.

Home Equity Customer Acquisition Practices

On behalf of a leading home equity lender, CFSC compared 16 competitors’ lead generation and conversion activities. Our recommendations for targeting, offer, and creative led to a revamped acquisition strategy.